![]() ![]() Mtn Dew Major Melon – also available in a Zero Sugar variety – is the first permanent flavor offering in more than a decade and is available nationwide now. Made for those who embrace fearlessness and fun times in life, this marquee addition to the brand’s beverage portfolio features the great flavor of watermelon with a DEW twist. ![]() Mtn Dew Major Melon is a new thirst-quenching offering that takes flavor to the extreme. This includes unique and personalized engagement tactics – getting fans amped to count Mtn Dew Major Melon bottles for their chance to win a truly “life changing” prize of $1 million dollarsĪfter the commercial premieres, fans can watch the full Super Bowl spot on MTN DEW social channels and follow the conversation online at /mountaindew. DEW Nation will be able to follow along on Twitter with the hashtag #MTNDEWMAJORMELON as the brand brings elements from the commercial – including John Cena – to life for fans. “We’re excited about our partnership with the one-and-only John Cena to show the world how Mtn Dew Major Melon takes flavor to the extreme.”ĭuring the Big Game, Mtn Dew is taking engagement to the extreme by bringing this one-of-a-kind challenge to the epicenter of game day social conversation: Twitter. “This year, we’re bringing our newest flavor, Major Melon, to the Super Bowl and we’re pushing creative boundaries in a way that puts fans at the core of the concept,” says Nicole Portwood, vice president, marketing, Mtn Dew. Spencer Hatcher lands Mountain Dew commercial. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavor to fans nationwide. The television commercial is part of a 360-degree marketing campaign that takes everything to the extreme with a DEW® twist – highlighted by the opportunity for one lucky fan to cash in on a life changing prize of $1 million dollars by counting the correct number of bottles appearing in the spot. 1, 2021 /PRNewswire/ - Mtn Dew® will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar – the beverage brand’s first permanent flavor offering in more than a decade – in a thirty second in-game advertisement during Super Bowl LV on February 7. For fans, it’s always fun to involve past Super Bowl players into the current big game, plus Frito-Lay included a blooper reel.PURCHASE, N.Y., Feb. Today I review the NEW MAJOR MELON Mtn Dew®Major Melon is a NEW Mountain Dew flavor, set to be released, TODAY, January 4th, 2021 as a permanent flavor. And two-time Super Bowl champion Deion Sanders leaps out of bed in his Cheetos pajamas to have a look at the stadium in the morning light. Pittsburgh Steelers Terry Bradshaw and Jerome Bettis argue over the famed Immaculate Reception catch from 1972. Former San Francisco 49ers Joe Montana and Jerry Rice play flick football with Doritos in a treehouse when Dallas Cowboys quarterback Troy Aikman attempts to join in but is waved away. Seattle Seahawks running back Marshawn Lynch narrated the tale of "'Twas the Night Before Super Bowl" and checked in on “Super Bowl legends of yesteryear.” Quarterbacks Eli and Peyton Manning toss a football around while wearing matching pajamas, surrounded by various memorabilia for the handful of teams they played for, only to get a telling off from their New Orleans Saints star dad Archie Manning. General Motors' promotion of its electric vehicles included Will Ferrell, Awkwafina, and Kenan Thompson and Cheetos’ had Ashton Kutcher and Mila Kunis team up with Shaggy to remix his hit song “Wasn’t Me.”įrito-Lay pulled out the all-star NFL roster when casting for this year’s commercial. More than a dozen commercials featured household names and some are sure to have shelled out the big bucks to create ensemble casts. ![]() Jordan, Matthew McConaughey, and Amy Schumer. And there’s been a notable shift in celebrities seeking out commercial spots, partly because big projects have been put on hold and celebs are more willing to film from their own homes while still pocketing a sizable paycheck.īig-name brands took advantage of the star-studded talent pool for Super Bowl LV, hiring famed athletes Serena Williams, Eli and Peyton Manning sitcom characters Seinfeld’s Jason Alexander and The Office’s Leslie David Baker musicians Lenny Kravitz, Dolly Parton, and Cardi B actors Michael B. The year 2020 was like no other in recent history due to the COVID-19 pandemic. While it’s never unusual for Hollywood’s biggest names to make cameos in Super Bowl commercials, this year there seems to be a flood of A-listers nabbing the primetime spots, which have been going for an estimated $5.5 million for just 30 seconds of airtime. Mountain Dew Advertiser Profiles Facebook, Twitter, YouTube Products Mountain Dew, Mountain Dew Code Red, Mountain Dew Voltage, Mountain Dew Zero Sugar, Mountain Dew Major Melon Tagline Your Soul Needs Dew Songs - Add I'm Alive - Johnny Thunder Mood Active Actors - Add None have been identified for this spot. ![]()
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